The story so far
A dropout, a wok
A dropout, a wok
and a lot of basil
Lester Li spent three years as a chef at Jumbo Group, then opened his first King of Fried Rice in 2018 — a one-man stall in the basement of Golden Mile Tower. Thirty-plus outlets later, on 2 June 2026, he put basil on the rice and called it King of KraPOW.
2018
First King of Fried Rice stall, in the Golden Mile Tower basement
30+
King of Fried Rice outlets across Singapore today
2023
Lester named to the Forbes 30 Under 30 Asia list
What makes it KraPOW
Wok-hei first,
Wok-hei first,
basil second
Most pad krapow lands on steamed rice. Ours lands on the fried rice the parent brand has been throwing through a screaming wok since 2018 — so the base carries char before the basil, chilli and garlic even arrive.
Then the double yolk goes on top. Break it, mix it through, and the whole plate turns richer.
two plates, one tray, no ceremony
In the press“After 8 years, King of Fried Rice launches new Thai-inspired concept in the West.”
SethLui, 4 June 2026
Meet Pow Pow
Our mascot. Motto: save the world one spice at a time. Merch to follow.